elevating a perception

LSU Health


the challenge


Bring clarity to the consumer.

LSU Health was challenged by a confused consumer, resulting from a fragmented system. By creating an umbrella brand, encompassing all of the health system's entities, clarity was brought to the consumer. This branding helped elevate the statewide image of LSU Health by defining it as an integrated healthcare network encompassing the best in medicine, teaching and research.

Healthcare Branding
Brand Hierarchy Chart
Stationery Design
Wayfinding Signage